Campaign Engine
Campaign Engine

Want to energize your existing and potential fans? The Craft Nation platform provides a simple solution to engage your growing tribe.

Example: Promoting A New Seasonal Beer. Simply upload the label and product description in the platform. Crack one open (optional) and think about how and where you want to encourage your fans to join you. Then upload a scannable target, any supporting visuals or perhaps a video link. Next, select your audience (by geography or by level of fandom) and the platform will let them know where to find your proud newborn. Scanning your target reveals the content and opens up rewards that you control. We call this a “Mission”.

Support the mission with news releases, notifications through the App and social media posts. Every scan is captured, so you can instantly receive and provide fan feedback. You’ll capture the level of engagement and how the product is being rated. Finally, real time feedback...

Insight Engine
Insight Engine

Behind the App runs a powerful insight engine. We think of it as the control center for your tribe’s engagement. It’s the place where you’ll witness the power of loyalty - understanding who, what, where, when and why. It’s the place where you’ll be able to converse with your fans – standing out from your competitors with authentic, ongoing and controlled connections.

Loyalty Engine
Loyalty Engine

Who doesn’t appreciate recognition?

Our loyalty engine lets you build and control a simple loyalty program designed to reward true fans based upon their engagement and commitment. Rate a beer, add to a wishlist, share with friends, fulfill a mission, visit the brewery, promote on Facebook and on and on. You decide what matters and what fans can earn. Branded gifts, a private event, VIP insight, special status….it’s all doable and easy to manage.

Missions
Missions

'Missions’ is an active way to find and bind brand missionaries. It’s much more valuable than a social expression like a ‘recommendation, a ‘share’ or a ‘like'. It calls for effort, either digitally or physically and a certain amount of consumer commitment – of course in exchange for some kind of incentive. With missions you crowd source your marketing. It saves you time and builds a powerful tribe of motivated ambassadors. Try it, you will be surprised.

Scan It and Find It Engine
Scan It and Find It Engine

The platform’s scanning function is designed for infotainment. Fans can easily uncover the brewery and/or product story by scanning your bottles, cans, coasters and tokens. It’s a simple but highly interactive and memorable way to excite consumers.

It’s also important visual retention. Imagine the typical brewery visit with four or five 4oz glasses filled with fresh brown liquid – all with cool names. Savor the flavor and remember which ones you liked best. A week later, your new fan is standing in front of their local liquor stores “Wall of Indecision”. What did they like, what does the label look like, where is it on the crammed and confusing craft beer section? The Augmented Reality Engine displays your packaging in their “Wishlist” or “Favorites” for easy identification.

As importantly, through our integration with VIP Systems, scanning the label reveals where your products are poured and can be purchased. It couldn’t be easier to help your brands to stand out, be found and thoroughly enjoyed.