‘Missions’ is an active way to find and bind brand missionaries. It’s much more valuable than a social expression like a ‘recommendation, a ‘share’ or a ‘like’. It calls for effort, either digitally or physically and a certain amount of consumer commitment – of course in exchange for some kind of incentive.
With missions you crowd source your marketing. It saves you time and builds a powerful tribe of motivated ambassadors.
Try it, you will be surprised.